Marketing expertise: BASF marketing & sales academy

Alison Heiser was able to quickly step in and navigate a difficult series of interviews. Her line experience as a senior marketing executive allowed Accenture to bring significant value to BASF. Specifically:

• An understanding of how to infuse marketing and customer-oriented thinking into an organization with many “commodity” type products looking to create new business opportunities that create value.
• An excellent ability to connect and interact with senior executives at BASF. Alison has established outstanding personal credibility with the team and sets the bar for other course facilitators.
• A clear recognition of our client's critical need to understand how customer focus and marketing can play an important role in their day-to-day interactions with BASF customers.

“Alison Heiser has become one of our best external faculty - the NAFTA "bench" is recognized as the best among all the regions, and Alison is rated the best, a rating shared with only one other. We receive excellent feedback about her history, her work experience, what anecdotes she brings to the table, and how she handles the BASF participants. She challenges constructively, listens to what’s happening and brings it to the BASF perspectives team in order to improve our offerings. She is responsive, reliable and yet will push back when she hears suggestions that she doesn't think will help us achieve our objectives. She is part of our "dream" team external faculty.”

Alyson Emanuel
Director, Global Strategic Marketing, BASF
Accenture client
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