MIT Sloan Management Review
The Decline and Dispersion of Marketing Competence
Frederick E. Webster Jr., Alan J. Malter and Shankar Ganesan

In many organizations, the corporate marketing function has lost budget, head count, influence and confidence, resulting in strategic consequences that run deeper than many senior managers may realize. The question is not how to rebuild the marketing center, but how to disperse marketing competence across the organization. This article can be purchased at Sloan's website.

http://sloanreview.mit.edu/the-magazine/articles/2005/summer/46408/the-decline-and-dispersion-of-marketing-competence


Spencer Stuart Blue Paper
CMO tenure: Slowing Down the Revolving Door
Greg Welch

"NASCAR drivers beware. The role of today's chief marketing officer (CMO) is fast becoming one of the riskiest jobs in North America. In the corporate world, where job security always is in question, we have witnessed firsthand the increasing and alarming trend of CMOs going through the revolving door of jobs quicker than other senior-level executives." Greg leads search firm Spencer Stuart's global consumer goods practice.


CMO Council and Marketbridge
Define & Align the CMO: Taking a Measure of the Chief Marketing Officer

"Next to CEOs, chief marketing officers could have the most precarious job in the C-suite. Today's CMO faces conflicting expectations, pressure to contribute to the bottom line, and rapidly evolving technologies that are changing the face of marketing."