Strategy+Business
2004 CMO Study: Are CMOs Irrelevant?
2006 CMO Study: Growth Champions
Booz & Company with Association of National Advertisers
Edward Landry, Andrew Tipping, Paul Hyde, and Jay Kumar
The goal of the first study was to discover whether marketing is in fact disconnected from the leadership agenda, determine the causes of any dysfunction, and uncover the best practices of superior marketing organizations. The follow-on study surveyed executives about the structure and practice of their companies' marketing organizations.
Harvard Business Review
When Growth Stalls
Matthew S. Olson, Derek van Bever, and Seth Verry
"Successful companies lose momentum for four main reasons. All are within management's control if spotted in time. When a premium position backfires...when innovation management breaks down...when a core business is abandoned...when talent comes up short." This article can be purchased at HBR Online.
http://hbr.harvardbusiness.org/2008/03/when-growth-stalls/ar/1