- The CMO must embody customer focus, developing personally and throughout the business a deep understanding of customer needs, behaviors and profitability
- Work with the CEO, CFO and board members to provide discipline and routine around customer and brand health metrics, balancing financial metrics in strategic conversations
- Lead strategic discussions that are future-oriented and propel the company to invest in sustainable growth platforms and innovations
- Have a general manager mindset, bringing business savvy and thought leadership to broad strategic issues
- Bring a results orientation to understanding and addressing market opportunities, driving accountability and fact-based decision making throughout the organization
- Change is driven by the market, and the CMO is inevitably charged with driving the company to capitalize on the opportunities from that change, forging executive collaboration and aligning the people and systems in transformational initiatives
- Actively engaged in assimilating marketing trends and best practices from external and internal sources, the CMO is coach and counselor to marketers throughout the company, and steward of the company's brands