Alison Heiser brings deep experience in developing and leading implementation of corporate and brand marketing strategy that delivers significant bottom-line results across a variety of industries and business situations.  Rooted in classical consumer goods marketing at Procter & Gamble, she is a talented change agent in organizations seeking to improve their customer focus and marketing.  Her extensive career includes:

• VP of Marketing for Kimberly-Clark's consumer businesses in North America and Europe, where she led the organization to adopt a brand-centric operating model and charged senior leaders with broad accountability for brand stewardship and growth
• Chief Customer Officer at Banta Corporation, acquired by RR Donnelley, where she led the adoption of a customer loyalty model across the company's business units
• VP of Marketing for Groupe Michelin, where she is credited with turning around an unprofitable North American consumer tire business through consumer centric portfolio strategy and marketing transformation initiatives

She has also worked as a consultant with Accenture, leading marketing and customer strategy client engagements for Fortune 100 companies implementing CEO-led enterprise-wide customer transformation initiatives.   Alison is a strategic, collaborative and decisive leader.  She quickly grasps the big picture and synthesizes the business issues in a compelling manner.  She is an intent listener, an engaging speaker and inspires buy-in and commitment from diverse audiences.

Alison earned her MBA from the Kellogg Graduate School of Management at Northwestern University, and her BS in Communications from the University of Illinois at Urbana-Champaign.  She is married to Jim Heiser, a watercolor artist, and they live in Neenah, Wisconsin and Northport, Michigan with their son Michael.